Whenever you buy a newspaper from someone like the Washington Post, you’ll see serif fonts in the body text, subheadings, and headings. Serif fonts for print design are evident all over the world. If you’re designing a logo for a company selling more expensive products, serif font is a good choice. Premium brands like Prada and Rolex use serif fonts to highlight their “designer” status. Serif fonts convey class and quality too. Time Magazine, for instance, is an excellent example of a company with a serif font logo. You’ll use this kind of font to showcase authority. In logo design, serif fonts work best when the type is clear, and easily legible. Although there are a lot of modern companies like Google and Walmart who have now moved away from serif fonts, many premium brands continue to use this typography, thanks to its heritage appeal.
Using serif font for logos is an excellent way to convey a sense of history and authority.
#SERIF PREMIUM FONTS PROFESSIONAL#
Professional designers usually adopt serif fonts in specific scenarios, such as: Logos Imagine Times New Roman, and you’ll have a good idea of what a serif font looks like. Serif fonts are unique because they feature “serifs”, these are essentially little feet appearing on certain letters, like the bottoms of P’s, or on the sides of a capital T. The key to success is ensuring the font you pick both demonstrates brand personality and offers clarity. Like most type, you can use serif fonts for logos, print, web pages, and in countless other environments.
Before we start exploring the top serif fonts, let’s examine where and when you might use serif typography in your creative projects.
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